03 Nov

Labeling Your Products for Amazon FBA

When it comes to selling products on Amazon, proper labeling is crucial for success. Amazon FBA (Fulfillment by Amazon) is a program that allows sellers to store their products in Amazon's fulfillment centers and have Amazon handle the packing, shipping, and customer service for these products. To ensure a smooth and efficient fulfillment process, it's important to understand the labeling requirements for Amazon FBA.

Why Labeling Matters

Proper product labeling is essential for several reasons:

  • Inventory Management: Each product needs a unique label to help Amazon track its inventory accurately.
  • Identification: Labels help identify your products and prevent mix-ups with similar items.
  • Efficient Fulfillment: Correct labeling ensures that your products are correctly stored, picked, and shipped by Amazon.

Labeling Requirements

Amazon has specific guidelines for labeling your products:

  • FNSKU Labeling: Each product must have an Amazon barcode, known as the FNSKU (Fulfillment Network Stock Keeping Unit), on its packaging. This barcode is used to identify your product within Amazon's fulfillment centers. You can either use Amazon's labeling service or print your own labels.
  • Label Placement: The FNSKU label should be placed on the product packaging in a location that is easily scannable and visible. Amazon provides detailed guidelines on label placement.
  • Label Size and Print Quality: The label should be printed clearly and legibly. It should be at least 0.25 inches high and have a minimum resolution of 300 DPI (dots per inch).
  • Labeling Expiration: If your product has an expiration date, it must be clearly labeled with the date. Amazon has strict policies regarding expired products.

Labeling Process

Here is a step-by-step guide to labeling your products for Amazon FBA:

  1. Generate FNSKU Labels: Obtain the FNSKU labels for your products either by using Amazon's labeling service or by printing them yourself.
  2. Print Labels: Print the labels on self-adhesive labels or directly on the product packaging, following Amazon's guidelines for label size and print quality.
  3. Apply Labels: Carefully apply the labels to each product packaging, ensuring they are placed correctly and are easily scannable.
  4. Quality Check: Double-check the labels for accuracy and legibility to avoid any issues during the fulfillment process.
  5. Ship to Amazon: Send your properly labeled products to Amazon's fulfillment centers for storage and processing.


Properly labeling your products is a crucial step in successfully selling on Amazon FBA. By adhering to Amazon's labeling requirements and guidelines, you can ensure efficient inventory management, accurate identification of your products, and a smooth fulfillment process. Take the time to understand and implement the labeling process correctly to maximize your chances of success on the Amazon platform.

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